Who we are
Athena Sports is a strategic advisory firm built for those who dare to reimagine what’s possible in sport. Founded by Martin Blackman—former GM of USTA Player Development and a globally respected sports architect—we partner with federations, academies, investors, and entrepreneurs to create elite performance systems and visionary racquet sports destinations.
Our multidisciplinary team spans every critical domain of the sports ecosystem: performance, coaching, infrastructure, capital strategy, wellness, and innovation. We don’t just advise. We build, we connect, and we execute—bringing clarity to complexity and momentum to your most ambitious goals.
Our Mission
To deliver world-class performance systems and innovative sports infrastructure that foster long-term success for athletes, institutions, and communities around the world.
Our Vision
To be the global standard in sports strategy and development—empowering the next generation of athletes and leaders through transformative partnerships, forward-thinking design, and a relentless commitment to excellence.
Contact us
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